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So that they can claim a sliver of India’s solid $25 billion wedding industry, four Harvard company class graduates are providing the matchmaking device a millennial facelift.
It comes down in the form of easyBiodata, a brand new internet site that digitizes an age-old document that’s integral to your Indian procedure for organizing marriages. The “biodata, ” because it’s understood, is just a profile teeming with personal statistics that families display before meeting with potential partners because of their kids. Biodatas consist of information regarding the match that is potential like height, complexion, educational achievements, and job, but additionally about his / her family members — such as for example a dysfunction of jobs held because of the extended relatives.
“We call the biodata a resume for wedding, essentially, ” explained Allyson Pritchett, 29, among the site’s co-founders. “It’s the impression that is first reach make regarding the individual they’ve been ideally going to be with forever. ”
Pritchett and her co-founders created an easy method to produce a free, formatted biodata online in only a few momemts, then make it shareable by having a click that is auspicious. (more…)